Remember Jamie Foxx’s song with T-Pain (2008), “Blame It on the Alcohol?” There is a new drink to blame it on: Palcohol.
On March 10th, Palcohol passed reviews by the federal Alcohol and Tobacco Tax and Trade Bureau. It is the new powered alcohol. YUP! It just got easier for teens and young adults to possess, trade and prepare mixed drinks. According to an article in Behavioral Healthcare, there are six states that have regulated against it -- Alaska, Louisiana, South Carolina, Utah, and Vermont. Because of the US Constitutions’s 21st amendment, states may regulate Palcohol though federal laws maintains that consumers must be of legal drinking age to purchase it.
According to the Palcohol website, it was inventing by Mark Phillips, who is “an active guy...hiking, biking, camping, kayaking, etc. After hours of an activity, he sometimes wanted to relax and enjoy a refreshing adult beverage. But those activities, and many others, don't lend themselves to lugging heavy bottles of wine, beer or spirits. The only liquid he wanted to carry was water.”
There is no doubt that even though this was created by an “active guy” it will be popular with underage drinkers. It will also have the potential for overconsumption -- each packet is a legal shot of alcohol.
This product will hit college tailgating and stadiums - and high school gatherings. Imagine every “water bottle” has the potential to become a Vodka or Puerto Rican rum drink, the two flavors the company will launch with. Stay tuned for more information on Palcohol-- created with the best of intentions and will be consumed with underage consequences.