Information coming out of the National Institute of Health recommends behavioral therapy as the preferred treatment for social phobias. Which may seem surprising, as so many young and not-so-young folks suffering from social anxiety are given Prozac or other anti-depressants.
The Johns Hopkins’ lead researcher Dr. Evan Mayo-Wilson, D. Phil. found bigger effect sizes when he compared the results of CBT to the more common pharmacological intervention for patients presenting with social anxiety. Mayo-Wilson warns that "… drugs often stop working. With [cognitive behavioral therapy], you're teaching people skills that they take with them after the therapy ends."
The British national health service recommends Cognitive-Behavioral Therapy as the “treatment of choice”, with prescription SSRI medication as the fallback.
For more detailed information, please see http://www.nlm.nih.gov/medlineplus/news/fullstory_148598.html.