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Behavior Modification

 Almost universally misconstrued as “breaking people down”, behavior modification is a much more sophisticated and well-researched conceptualization that B.F. Skinner developed at Harvard University.  His main addition to then-common operant conditioning theory was the introduction of “reinforcement” and the appreciation for “successive approximation” when shaping behavior.

In this model, salaries and bonuses are attempts at behavior modification, as compliments and recognition may also be reinforcers for smoking cessation or public-speaking, etc.